Accurate, well written news releases stand a better chance of being published. To this end we only use NCTJ qualified journalists. Our releases are constructed so that an editor can use them with minimal editing. We understand how time-consuming it can be for an editor to have to rewrite a story simply because it was not submitted in a usable style.

On a busy newsdesk editors welcome anything that makes their lives easier. Saving them the trouble of rewriting your news story will mean that your releases could receive favourable treatment. That in turn promises greater news penetration and ultimately leads to more sales for your company.

We like to present the editors with an 'upbeat' story. Too many times they have to contend with 'wordy' and superfluous prose - a real turn-off for them.

Quality at the right price

You'll be pleased to know that we don't charge London agency prices. We keep our fees low by utilising high technology for production and submission of the releases. Our journalists are quick and efficient and this is reflected in our low pricing structure.

A picture's worth a thousand words

Because your press release is submitted only by e-mail you have an immediate saving on distribution costs. Add to this the additional saving on picture duplication and you'll see why e-mail is becoming the preferred method of news delivery.

To include an image with your release we upload a picture to your own private Image Archive on our server. Included in the press release is a link to this repository. Here the journalists will see a 'thumbnail' proof of the image and be offered at least two different resolution files to download for immediate use in their journal. We throw in a copy of the press release too, for good measure!

Again there's a flat fee for each image to accompany your story. The cost includes: converting to the correct format, making two different resolutions for downloading, creating the thumbnail and placing the release online in your archive. The fee also covers the 'hosting' of your Image Archive, which may be accessed 24 hours a day.