Press Release Writing
Written by Journalists for Journalists
Accurate, well written news releases stand a better chance of being published. To this end we only use NCTJ qualified journalists. Our releases are constructed so that an editor can use them with minimal editing. We understand how time-consuming it can be for an editor to have to rewrite a story simply because it was not submitted in a usable style.
On a busy newsdesk editors welcome anything that makes their lives easier. Saving them the trouble of rewriting your news story will mean that your releases should receive favourable treatment. That in turn promises greater news penetration and ultimately leads to more sales for your company.
We like to present the editors with an 'upbeat' story. Too many times they have to contend with 'wordy' and superfluous prose - a real turn-off for them.
Quality At The Right Price
You'll be pleased to know that we offer Big agency services at Small agency prices! We keep our fees low by utilising high technology for production and submission of the releases. Our journalists are quick and efficient and this is reflected in our low pricing structure. We can either write your release from scratch, re-write a release from your draft, or simply send out your story to a targeted list.
A Picture's Worth A Thousand Words
To include an image with your release we upload a picture to your own Image Archive on our Newsfeed UK server. Included in the press release is a link to the image. Here the journalists will see a 'thumbnail' version of the image and be offered at least two different resolution files to download for immediate use in their journal. We convert your image(s) to the correct format and resolutions for downloading and host your Image Archive, which may be accessed 24 hours a day by the journalists.