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Official News Release from Master Photographers Association
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Release Date: 05 March 2010
Image downloads for editorial use: www.newsfeeduk.com/mpa
MPA LAUNCHES £10,000 PRIZE COMPETITION
The Master Photographers Association (MPA) has announced a new 'big prize money' competition open to Mums who register on the Cherubs baby photography programme.
There's a massive £10,000 cash prize for the consumer with the 'Cherub of the Year' bonniest baby, plus lots of quarterly runners-up prizes of £25 shopping vouchers.
Established in 1993, Cherubs is the UK's longest running baby photography programme and has over 200 professional photographer Partners covering postcode areas in the majority of the UK. The Cherubs 'offer' is for three complimentary baby portrait sittings during the baby's first year and three 5-inch images in an exclusive Art Leather Folio.
'Cherubs' is a highly recognised brand for those in the maternity/baby market and tens of thousands of babies have been photographed over the past 18 years as part of the Cherubs Programme. The new Mum Leads are sourced from Bounty (UK) Ltd, the country's longest established and most respected provider of such data.
"The Cherubs Programme has generated an estimated £100 million in revenue for its Partners since its inception, "says Colin Buck, MPA Chief Executive. "With stiff competition in the baby photography market, we intend to keep one-step ahead of the field and have created the new 'Cherub of the Year' competition to give our Partners a real competitive edge."
There are still some unallocated postcodes, so MPA is now actively recruiting professional photographers to join the Programme and guarantees postcode exclusivity. The Leads are available on a monthly basis and take the form of name and address data of mothers with babies between the prime age group of 0-13 weeks old.
"Cherubs Partners may send two postal mailings to Mums when they are at their most receptive - when baby is below 3 months old. With so many baby photography offers out there, the new Competition gives our Partners another fantastic benefit to increase their customer base," adds Buck.
There are strict joining criteria: you must be an experienced professional portrait photographer with work that meets the required MPA standard. If not currently a member, joining the Cherubs programme for a one-off fee of £150 plus VAT provides Concessionary MPA membership, promotional material, training and support.
For further details visit www.cherubs.uk.com/leads or email cherubs@wpsmedia.co.uk or call Darron Hartas on 01323 749400.
ENDS.
* Note: this news release is issued electronically and will not be duplicated with a posted copy.
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Issued on behalf of:
Master Photographers Association
Jubilee House, 1 Chancery Lane, Darlington DL1 5QP
Tel: 0845 130 9700 Fax: 01325 357813
E-mail: enquiries@mpauk.com
http://www.thempa.com
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Written and distributed by WPS Media. Tel. 01323 749400
Contact: Darron Hartas