Release Date: 31 July 2003


Fujifilm Professional's Astia 100F sets new benchmark

Thanks to cutting-edge emulsion technologies, the newly launched Fujichrome Astia 100F sets a new benchmark for colour transparency film image quality.

As the film boasts strikingly improved reproduction of skin tones and textures, Fujifilm Professional has targeted the film primarily at the fashion portrait and commercial market. Offering the most gentle contrast characteristics in the Fujichrome line, Astia 100F also makes use of advanced interlayer-effect technology for dramatically improved skin tones and textures.

The newly developed Multi-Structured Sigma Crystal technology used in the production of Astia 100F offers exceptionally fine grain. This fine grain structure further enhances its ability to reproduce beautiful skin tones and capture detail both in highlights and shadows.

New PSHC (Pure, Stable and High Performance Dye-Forming Coupler) technologies have been developed for Astia 100F. These mean that the new film combines exceptional colour purity and stability with high colour formation efficiency. This new chemistry also significantly improves colour stability and freedom from fading and shift over conventional films.

Graham Rutherford, director of Fujifilm Professional, is excited by the release: "Fashions change, and many photographers and magazines are now looking for more subdued, natural skin tones while retaining accurate colour reproduction across the spectrum. I am delighted that our research scientists have tailored the new Astia 100F to suit this specialist trend in fashion and editorial photography."

Rutherford went on to say: "While retaining the strength we have with Velvia and Provia in so many areas of professional photography, we now have a very different style of product to ideally suit the reproduction standards demanded by the leading fashion magazines."

The film is available from mid August in a variety of formats: 135 36-exposure cassettes, 35mm 100ft rolls, 120 singles, 120 roll packs, 220 roll packs and sheets.

ENDS

* Note: this news release is issued electronically and will not be duplicated with a posted copy

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Fuji Photo Film (UK) Ltd
Fujifilm House, 125 Finchley Road, London NW3 6HY
E-mail: jbeattie@fujifilm.co.uk
http://www.fujifilm.co.uk/
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Tel. 01904 427777