++++++++++++++++++++++++++++++++++++++++++++++++
Official News Release from Fujifilm Professional
++++++++++++++++++++++++++++++++++++++++++++++++

Release Date: 13 July 2009

Fujifilm streamlines film range

Fujifilm Professional is to discontinue one of its slower moving lines of film, from September 2009 production of Fujicolor Pro 800Z will cease. The company has a limited supply of the film in stock, enough to satisfy demand until approximatively November 2009.

Fujifilm's Product Manager for Professional Film, Russ Gunn, explained the decision: “We have decided to remove all formats of Pro 800Z from our range due to low sales volume. By streamlining our selection of Professional film we can ensure our strong selling lines are protected.”

Gunn continued: “Sales of our colour negative and transparency films are doing very well and there has also been a recent upturn in sales of our instant films. We will continue to support photographers who appreciate the quality and flexibility of real film with a range of marketing activities including the Fujifilm Distinctions Awards, the Fujifilm Student Awards and our online resource for film users, Choose-film.com.”

For further details on the Fujifilm range of Professional film visit, www.fujifilm.co.uk/professional

ENDS

Image Downloads: www.newsfeeduk.com/fujipro/

* Note: this news release is issued electronically and will not be duplicated with a posted copy

++++++++++++++++++++++++++++++++++++++++++++++++
Fujifilm (UK) Ltd
56 Poland Street, London W1F 7NN
Tel: 0203 040 0404
E-mail: jdeeney@fuji.co.uk
http://www.fujifilm.co.uk/professional
++++++++++++++++++++++++++++++++++++++++++++++++
Written and distributed by WPS Media
Tel. 01323 749400
Email: peter@wpsmedia.co.uk

Return to Fujifilm News Archive Home Page