| Release Date: 11 Feb 2005 Fujifilm Professional introduces Fujichrome Velvia 100 Fujifilm Professional is to launch a new film in its Fujichrome colour transparency range. Fujichrome Velvia 100 employs new technologies to deliver finer grain and twice the speed while offering the high colour saturation and vibrancy that have made Velvia 50 the film of choice for leading landscape and nature photographers. Fujichrome Velvia 100 provides a more useful speed for greater flexibility in varied shooting situations. This new film is in addition to Fujifilm's recently launched Velvia 100F. Fujichrome Velvia 100 will be available to UK photographers from early summer 2005. Colour saturation has always been an important feature of Velvia 50. By incorporating advanced cyan, magenta, and yellow couplers, new Fujichrome Velvia 100 gives photographers the saturation they require with the added advantages of higher speed and finer grain. The new film boasts an RMS granularity of 8, an improvement over Velvia 50 and ranking it alongside other Fujifilm professional film products, such as Fujichrome Astia 100F , Fujichrome Provia 100F and Fujichrome Velvia 100F as the finest grained in its speed class. The new colour couplers employed in Fujichrome Velvia 100 significantly improve colour stability and freedom from fading/shift over conventional films. Richard Linney, product manager for Fujifilm Professional, said: “While Velvia 50 has traditionally been the favoured film for many photographers there has always been the demand for a film that offers high colour saturation but with higher speed and finer grain – Velvia 100 provides this. Linney continued: “With the launch of Velvia 100 we think the time is right to discontinue production of Velvia 50. I would like to reassure our customers that we have sufficient supplies of Velvia 50 to satisfy demand for at least the next 12 months. This will give photographers ample time to make the transition from 50 to 100 and to appreciate the benefits the new film has to offer.” Technical information As Fujichrome Velvia 100 can accept push/pull processing from –1/2 stop to + 1 stop with minimal changes to colour balance and gradation it offers improved versatility. Push can even be extended to up to 2 stops, depending on the subject, allowing easy and precise correction of exposure and density. The couplers developed for new Fujichrome Velvia 100 combine remarkable colour stability with high colour formation efficiency. This makes possible not only Velvia 100's fundamental ultra-high saturation and also its outstanding image stability.
Together with these new X, V, and S couplers, new Fujichrome Velvia 100 further benefits from dramatically reduced secondary absorption constituents – a primary cause of colour impurity in other film products. Based upon the highly regarded ultra-fine grain emulsion technology of Provia 100F, the new Fujichrome Velvia 100 grain structure has been further improved even while maintaining ultra-high colour saturation. MSSC technology makes it possible to manufacture a film that actually surpasses the existing Velvia product in terms of both the fineness of grain (RMS granularity: 8) and speed (ISO100). ENDS* Note: this news release is issued electronically and will not be duplicated with a posted copy ++++++++++++++++++++++++++++++++++++++++++++++++ Return to Fujifilm News Archive Home Page |