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Official News Release from Fujifilm Motion Picture
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Release Date: 27 July 2010

Image downloads: www.newsfeeduk.com/fujimotionpicture

World first from Fujifilm

Fujifilm has announced the introduction of ETERNA-RDS 35mm, the world's first ever digital separation black and white motion picture recording film.

This new addition to Fujifilm's range of film stocks is a black and white film intended for making archival black and white separations from colour digital masters. The film is designed for a digital separation workflow using a film recorder. ETERNA-RDS offers a significant improvement over conventional non–specific separation film stock, producing finer detail, accurate gradation linearity, improved granularity and sharpness with reduced flare.

ETERNA-RDS gives exceptional image quality and offers expanded latitude and linearity. It is designed to run in either a D96 or D97 process. The film has a polyester film base (PET base) that is backed with a transparent antistatic layer to provide static electricity control and scratch resistance. This layer serves to prevent the occurrence of static arcs and the collection of dust due to static electricity. This property is still effective even after processing. The new film will play an important role in the long-term preservation and archiving of motion pictures.

Fujifilm was recently honoured by the Academy of Motion Picture Arts and Sciences for scientific and technical achievement. The Academy Award® recognised Fujifilm’s Fujicolor ETERNA-RDI digital intermediate film, the first motion picture film in the world specifically for use in converting digital image data to negative film. ETERNA-RDS builds on that science, optimising the characteristics of digital recordings and providing exceptional photographic performance. The film possesses outstanding processing stability for both black and white negative and positive process conditions.

Jerry Deeney, marketing manager for Fujifilm Motion Picture Film UK, explains the importance of the film: "Black and white silver halide film has outstanding stability, with many estimates suggesting it can preserve images for more than 500 years. ETERNA-RDS gives our industry the opportunity to help preserve some of the most defining works of our era for future generations."

For more information on ETERNA-RDS or any of Fujifilm Motion Picture's film stocks visit: www.fujifilm.co.uk/motion call 020 3040 0400 or email: movingimage@fuji.co.uk

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* Note: this news release is issued electronically and will not be duplicated with a posted copy

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Jerry Deeney
Marketing & Business Development Specialist
Professional Film & Motion Picture Film
Fujifilm UK Ltd
t: +44 (0)20 3040 0404
m: +44 (0)7747 127869
e: jdeeney@fuji.co.uk
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