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Official News Release from Fujifilm Motion Picture
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Release Date: 15 February 2010
Image downloads: www.newsfeeduk.com/fujimotionpicture
Fujifilm scoops 'Scientific & Technical' Academy Award® for its RDI stock
Fujifilm has been presented with a prestigious award for its acclaimed Fujicolor ETERNA-RDI intermediate film. The Academy of Motion Picture Arts and Sciences selected Fujifilm to receive an Academy Award® for its development of ETERNA-RDI, the first motion picture film in the world designed specifically for use in converting digital image data to negative film.
The award is being given in recognition of the significant picture quality and workflow improvements made possible in the moviemaking process through the development of Fujicolor ETERNA-RDI. The Academy made this comment on the film: "The Fujicolor ETERNA-RDI Type 8511/4511 digital intermediate film has thinner emulsion layers with extremely efficient couplers made possible by Super-Nano Cubic Grain Technology. This invention allows improved colour sensitivity with the ability to absorb scattered light, providing extremely sharp images. The ETERNA-RDI emulsion technology also achieves less colour cross-talk for exacting reproduction. Its expanded latitude and linearity provides superior highlights and shadows in a film stock with exceptional latent image stability."
Jerry Deeney, Marketing Manager for Fujfilm Motion Picture UK commented: “We take great pride in listening to the needs of our customers in the Post-Production industry. We are proud that ETERNA-RDI has achieved this fantastic accolade and we will continue to develop our Post-Production stocks as technology and the needs of our customers evolve.”
The use of digital technology in the making of motion pictures, especially in the editing and visual effects process, is widespread; yet the majority of cinemas still present on silver halide film. To bridge this digital/analogue gap the moviemaker must convert the digital master to intermediate film. However, since no intermediate film had been specially designed for this application there had been a large disparity in image quality between the digital master and the film reproduction, resulting in a strong industry demand for something better. Fujifilm answered that demand by introducing ETERNA-RDI - the first specialised film for digital recorder output that dramatically improved the image quality of film recording.
ETERNA-RDI offers a significant improvement over intermediate films not specifically designed for digital reproduction, producing fine detail and accurate colour from digital image data. In order to achieve high picture image quality Fujifilm's R&D team developed two proprietary technologies, Super Nano Cubic Grain Technology and Super Efficient Light Control Technology, and worked to ensure that the technologies would complement and enhance each other. As a result ETERNA-RDI can faithfully reproduce even the most challenging high contrast images. This contributes to the printing of sharp, crisp images and makes it possible to achieve rich images that convey a strong sense of depth and dimension.
For more information on Fujifilm Motion Picture film stocks visit: www.fujifilm.co.uk/motion call 020 3040 0400 or email: professional@fuji.co.uk
Ends
* Note: this news release is issued electronically and will not be duplicated with a posted copy
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Jerry Deeney
Marketing & Business Development Specialist
Professional Film & Motion Picture Film
Fujifilm UK Ltd
t: +44 (0)20 3040 0404
m: +44 (0)7747 127869
e: jdeeney@fuji.co.uk
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