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PRESS RELEASE from Fujifilm UK - Photofinishing Division
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Release Date: 10 February 2010

Image Downloads: www.newsfeeduk.com/fujifilm

New eco canvas coating now available via Fujifilm

To compliment its existing range of canvas products, Fujifilm is marketing PremierArt Eco Print Shield, a revolutionary new water based protective coating designed specifically for water resistant inkjet media.

As Eco Print Shield is water based there are no toxic or hazardous solvents to worry about and it is environmentally friendly. The coating utilizes a unique combination of acrylic resins with a new cross-linking technology.

Easily applied by brush, roller or spray gun, Eco Print Shield protects canvas prints from moisture, light, abrasions and even fingerprints. It is quick-drying and its advanced polymer technology will not yellow, crack or go brittle under stretching so canvases will remain protected.

Print Shield and Eco Print Shield are the only coatings to be awarded a Wilhelm Certified Seal by the world famous Wilhelm Institute.

Eco Print Shield is available in Gloss, Satin or Matt and comes in either quart or gallon containers. A sampler kit is also available that includes everything you need to get started.

Peter Hayward, commercial manager from Fujifilm made this comment: "We are delighted to be able to offer an environmentally friendly coating solution to our customers. Eco Print Shield will enable photographers and framers from the hobbyist right up to the production canvas framer to produce long-lasting, high quality canvas wraps time after time."

Combined with Fujifilm's selection of canvas media, the Wunderbars framing system and the wide range Epson printers, the addition of Eco Print Shield means Fujifilm now provides the complete canvas stretching solution - from printing, to coating, to stretching.

For further details on Eco Print Shield contact greenbox@fuji.co.uk

ENDS.

* Note: this news release is issued electronically and will not be duplicated with a posted copy

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.

© 2010, Fujifilm UK Ltd. Specifications are subject to change.

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Fujifilm (UK) Ltd
Unit 10A
St Martins Business Centre
St Martins Way
Bedfordshire MK42 0LF
Tel: 01234 572144
E-mail: minilabs@fuji.co.uk
Web: www.fujifilm.co.uk/minilabs
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Written and distributed by WPS Media
Tel. 01323 749400
Contact: Peter Brandon
Email: peter@wpsmedia.co.uk