Release Date: 7th March 2008

Fujifilm 'Focused' on Frontier launches

Fujifilm has reported 'phenomenal interest' in its products following the recent Focus on Imaging trade show.

The company's renowned range of Frontier minilabs caused the biggest stir, with a steady stream of orders for the newly launched 710, 770 and DL400 drylab: "We were really busy giving demos of the new minilabs and many of these demos resulted in firm orders," said Fujifilm's Paul Austin. "We decided to use the show as our launch-pad for the three new Frontiers and we had phenomenal interest from both new and existing customers. Our sales team will be busy for the foreseeable future following-up leads and orders that were generated at Focus."

Focus was also a popular meeting point for members of the Fuji Digital Imaging Service (FDIS) group of high street photo retailers. As Peter Wigington from Fujifilm said, this was invaluable: "Focus always gives us a great opportunity to meet up with existing customers as well as reaching out to new ones. Lots of FDIS members are seeing real benefits from upgrading their existing kiosks to Smartpix software. This has also meant that many of them now realise the need for additional kiosks and upgraded labservers to manage the extra business this generates so it was great to be able to help so many of our members face-to-face. I was also delighted to welcome three new businesses to our FDIS group after they signed-up at the show."

Paul Austin summed up the mood of the show: "The whole industry seems to have a renewed sense of energy and confidence. This is extremely encouraging especially as the industry has gone through such challenging times recently. Many imaging businesses now seem to view expenditure on equipment as an investment, rather than merely a cost."

For further information on any of Fujifilm's wide range of photofinishing solutions, contact Fujifilm on 01234 572144 or email minilabs@fuji.co.uk

ENDS

* Note: this news release is issued electronically and will not be duplicated with a posted copy

Photo Credit: elevatedphotos.com

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.

© 2008, Fujifilm UK Ltd. Specifications are subject to change.

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Fujifilm (UK) Ltd
Unit 10A
St Martins Business Centre
St Martins Way
Bedfordshire MK42 0LF
Tel: 01234 572144
E-mail: minilabs@fuji.co.uk
Web: www.fujifilm.co.uk/minilabs
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Written and distributed by WPS Media
Tel. 01323 749400
Email: peter@wpsmedia.co.uk